Demographics

Top Reasons Consumers Contact The Money Pit

Homeowners spend money on their homes like crazy. It is usually for one of two reasons.

  • They want to fix something.
  • They want to improve something.

They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.

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The Money Pit Audience Frequently asks for Product Recomendations

Almost 15% asks Tom & Leslie directly which products they should buy!


The Money Pit Audience are Do-It-Yourselfers

The Money Pit Media audience is nearly twice as likely to consider themselves "Total Do-it-Yourselfers." And 93% own their own homes. They are prime consumers and ready to buy!

  • Nearly half are female.
  • Audience over-indexes with High Income Homes Adults 18+ HHI $150,000
  • Two-thirds are in the prime remodeling ages: 25-54 yrs old
  • 34% have children under 18
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The Money Pit Audience are Active Purchasers of Home Improvement Products

The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.